Tag Archives: consumer

Many brokerages losing out on Web leads

It’s no secret that a successful business nowadays typically needs a strong presence on the Internet. Yet, the real estate industry is still behind on the times, losing out on way too many leads generated online, or so CMS Consulting and One Cavo recently reported.
In fact, brokerages are losing out on 75% of all web-based generated leads, according to the secret shopping study performed in 56 different independent and franchised firms across 19 states. It’s all about lead response time, One Cavo founder and President Bradley Miller says. With consumers increasingly using …

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